The highly anticipated cross-border collaboration between two of China’s top IPs—Honor of Kings and Nezha 2—was officially announced on April 16, 2025. The launch includes four brand-new character skins and limited-time voice packs, sparking buzz across both the esports and film industries.
At the same time, Chengdu’s iconic landmark, the Financial City Twin Towers, hosted a lighting ceremony celebrating the collab. The two IPs break the dimensional wall and light up Chengdu’s night skyline. With the visual impact of the twin 52,000m² screens and viral hashtags like #王者荣耀联动哪吒 Honor of Kings x Nezha 2 collab trending on Weibo, fans are joining both the online conversation and real-world landmark check-in challenge.
This collaboration didn’t happen overnight. It was made possible by years of joint effort between the teams behind both IPs. Tencent Games’ TiMi Studio Group and Nezha’s Chengdu Kekedou Animation Film and Television Co., Ltd. first worked together in 2019 on the CG animation Target, which explored the backstory of game characters Cai Wenji and Lan. Since its release, the animation has garnered over 7 million views across major platforms, showing its strong audience appeal and cultural impact. Many of the voice actors from Nezha 2 have also voiced characters in Honor of Kings, further strengthening the bond between the two franchises.
This collaboration offers more than just new content for players and movie fans—it represents a deeper cultural exploration in digital creative media. In today’s fast-evolving landscape, the fusion of these two powerhouse IPs is sure to inspire more cross-industry partnerships.
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