How Alipay has emerged as a new digital marketing powerhouse for brands Post date September 27, 2022 By Qing Na In Exclusives Tags Digital Society E-commerce Technology Marketing & Branding Platforms Mid-Autumn Festival Traditional Festivals
Will tech mooncakes take over China’s Mid-Autumn Festival? Post date September 9, 2022 By Sofia Sayers In News Tags Digital Society E-commerce Technology Marketing & Branding Mid-Autumn Festival Traditional Festivals
Sam’s Club’s mooncakes gain momentum as Mid-Autumn Festival arrives Post date September 7, 2022 In News Tags Food & Beverage Marketing & Branding Mid-Autumn Festival Traditional Festivals
China’s luxury mooncakes undergo price crackdown Post date August 15, 2022 By Sofia Sayers In News Tags Food & Beverage Marketing & Branding Traditional Festivals
GODIVA fires first shot at China’s Mid-Autumn Festival campaign with digital collectibles Post date August 10, 2022 In News Tags FMCG Food & Beverage Marketing & Branding Mid-Autumn Festival Traditional Festivals
By Far launches first NFT for Qixi festival Post date August 2, 2022 By Sofia Sayers In News Tags Gen-Z Digital Society Fashion & Retail Technology Traditional Festivals Xiaohongshu (RED)
3 Qixi campaigns retell traditional Chinese love stories through a contemporary lens Post date August 2, 2022 By Qing Na In Creative Works Tags Beauty & Cosmetics Gaming Luxury Society & Culture Sport & Fitness Marketing & Branding Traditional Festivals Valentine's Day
Cartier snatches up China’s lower-tier markets ahead of Qixi festival Post date July 29, 2022 In News Tags Luxury Traditional Festivals Valentine's Day
Head & Shoulders Father’s Day campaign taps into paternal pathos Post date June 29, 2022 By Sofia Sayers In Creative Works Tags Fashion & Retail Society & Culture Marketing & Branding Shopping Festivals Traditional Festivals
Li-Ning’s Dragon Boat Festival offer wows Chinese consumers by wrapping “Zong Zi” in shoes Post date June 7, 2022 In News Tags Culture Fashion & Retail Society & Culture Sport & Fitness Marketing & Branding Traditional Festivals