Warner Music’s Wu Ai Hua signals China’s next wave of virtual pop stars Post date January 22, 2026 By Alastair Reid Schanche In News Tags Digital Society Entertainment Technology Marketing & Branding
Nike is turning Chinese New Year awkwardness into a sporting contest Post date January 21, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
H&M appoints Neo Hou as brand ambassador Post date January 20, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Alipay: convenience store literature and user-generated marketing Post date January 20, 2026 By Alastair Reid Schanche In Creative Works Tags Digital Society Marketing & Branding
How are foreign brands marketing the 2026 lunar new year? Post date January 15, 2026 By Alastair Reid Schanche In Creative Works Tags Marketing & Branding
Meituan’s Rural Children’s Playground is now one of China’s largest preschool outreach programmes Post date January 14, 2026 By Alastair Reid Schanche In News Tags Society & Culture Marketing & Branding Platforms
Molly Tea’s viral My Own Swordsman moment shows the power of reactive marketing Post date January 12, 2026 By Alastair Reid Schanche In News Tags Digital Society Marketing & Branding Platforms
Why Didi’s latest discount campaign focuses on China’s everyday ride-hailing cities Post date January 12, 2026 By Alastair Reid Schanche In News Tags E-commerce Technology Marketing & Branding
How a Beijing windstorm became a marketing win for 999 Ganmaoling Post date January 9, 2026 By Alastair Reid Schanche In News Tags Marketing & Branding
Xiaomi KOL controversy: how fan culture turned a routine influencer deal into a crisis Post date January 9, 2026 By Alastair Reid Schanche In News Tags Technology Marketing & Branding Weibo
