RIO’s Chinese New Year campaign is a quiet rebellion against China’s drinking culture Post date February 16, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Marketing & Branding
CASETiFY’s G-DRAGON collaboration signals a shift from tech accessory to cultural canvas Post date February 13, 2026 By Alastair Reid Schanche In Creative Works Tags Fashion & Retail Marketing & Branding
Apple’s Chinese New Year film pivots from family reunion to quiet companionship Post date February 10, 2026 By Alastair Reid Schanche In News Tags Marketing & Branding Chinese New Year Traditional Festivals
How Gen Z is reshaping the way Chinese brands go global Post date February 9, 2026 By Alastair Reid Schanche In News Tags Digital Society Society & Culture Marketing & Branding
Hema is rewriting what good Lunar New Year goods look like Post date February 9, 2026 By Alastair Reid Schanche In News Tags Marketing & Branding Chinese New Year Traditional Festivals
DOCUMENTS and Peace Incense: how to launch a sub-brand Post date February 9, 2026 By Alastair Reid Schanche In Creative Works Tags Marketing & Branding
Adidas Originals turns Lunar New Year into long-form IP with CLOT anime series Post date February 6, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Why Acqua di Parma’s Wang Anyu pick stands out in China’s crowded ambassador market Post date February 5, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Inside LOEWE’s Lunar New Year campaign in China: craft, restraint, and cultural fluency Post date February 4, 2026 By Alastair Reid Schanche In Creative Works Tags Fashion & Retail Marketing & Branding
Big tech, Red packets and the race for AI user loyalty Post date February 3, 2026 By Alastair Reid Schanche In Creative Works Tags Digital Society Technology Marketing & Branding Platforms
