Jo Malone’s recommendation-based (zhongcao) marketing strategy in China Post date April 7, 2021 In Creative Works Tags Digital Beauty & Cosmetics Douyin (TikTok) E-commerce Social Media WeChat Weibo Xiaohongshu (RED)
Cosmetics brand Florasis champions Chinese heritage Post date March 30, 2021 In Creative Works Tags Digital Print Beauty & Cosmetics Shopping Festivals E-commerce Social Media Weibo
Challenging gender bias is key theme in Women’s Day campaigns Post date March 11, 2021 In Creative Works Tags Print Video Beauty & Cosmetics Fashion Technology Special Days E-commerce Social Media Weibo
Dior celebrates successful celebrities for International Women’s Day Post date March 4, 2021 In Creative Works Tags Digital Print Video Beauty & Cosmetics Fashion Luxury Special Days Social Media Weibo
The Chinese lingerie brand taking on women’s beauty standards Post date March 2, 2021 In Creative Works Tags Digital Print Video Beauty & Cosmetics Special Days Social Media WeChat Weibo
YSL overlooks Chinese New Year for Valentine’s Day Post date February 18, 2021 In Creative Works Tags Digital Print Video Beauty & Cosmetics Luxury Chinese New Year Valentine's Day Douyin (TikTok) E-commerce Social Media WeChat Weibo
2021 Chinese New Year campaigns – an overview Post date February 16, 2021 In Creative Works Tags Digital Print Video Beauty & Cosmetics Fashion FMCG Food & Beverages Gaming Luxury Technology Chinese New Year Douyin (TikTok) Short Video Social Media WeChat Weibo Xiaohongshu (RED)
Magic Chopsticks joins social commerce sites with livestream KOLs Post date December 17, 2020 In Creative Works Tags Digital Beauty & Cosmetics Fashion FMCG Luxury Technology Douyin (TikTok) E-commerce Short Video Social Media Streaming WeChat Xiaohongshu (RED)
China’s makeup brand Perfect Diary taking the world by storm Post date December 8, 2020 In Creative Works Tags Digital Print Video Beauty & Cosmetics Douyin (TikTok) E-commerce Short Video Social Media WeChat Weibo Xiaohongshu (RED)
YEATION’s anti-consumerism Singles’ Day campaign Post date November 19, 2020 In Creative Works Tags Digital Video Beauty & Cosmetics Fashion FMCG Technology Shopping Festivals E-commerce Social Media Weibo
