Everything old is new again: SK-II reunites with Karen Mok after 18 years Post date July 12, 2024 By Yimin Wang In News Tags Beauty & Cosmetics Entertainment Douyin (TikTok) Weibo
Fan Bingbing joins TikTok amidst speculation of her brand “going overseas” Post date July 8, 2024 By Yimin Wang In News Tags Beauty & Cosmetics Digital Society Entertainment Marketing & Branding Douyin (TikTok)
Be your “purple” self? Purple from M&M’s on Bazaar cover with Yang Chaoyue Post date July 4, 2024 In News Tags Entertainment FMCG Marketing & Branding Weibo
Pet Economy in China: Brands celebrate 'Children's Day for pets' to leverage their influence Post date June 18, 2024 By Kaiwen Yan In Creative Works Tags E-commerce Fashion & Retail Food & Beverage Society & Culture Marketing & Branding
“Hannibal” conquers Shanghai as Zegna brings Mads Mikkelsen to town Post date June 4, 2024 By Yimin Wang In News Tags Entertainment Fashion & Retail Luxury Marketing & Branding
Travel China with you: Lay’s builds giant Stax tubes inspired by regional landmarks Post date May 20, 2024 By Yimin Wang In News Tags Digital Society FMCG Travel Marketing & Branding Weibo
The unconventional Mother's Day advert: "Don't Call Me Mother Today" Post date May 13, 2024 By Kaiwen Yan In News Tags E-commerce Marketing & Branding Weibo
The peak of competition? Tea beverage brands start to highlight their healthy labels Post date April 25, 2024 By Kaiwen Yan In Opinions Tags Food & Beverage Society & Culture Marketing & Branding
Minute Maid celebrates 20 years in China with virtual and pop-up general store Post date April 23, 2024 By Yimin Wang In News Tags Digital Society FMCG Food & Beverage Society & Culture Marketing & Branding
Meituan recruits indie band for back-to-spring campaign Post date April 4, 2024 By Yimin Wang In News Tags Art & Culture Digital Society Entertainment Marketing & Branding Platforms