The brands and moments behind China’s soft power rise Post date November 3, 2025 By Alastair Reid Schanche In Exclusives Tags Digital Society Society & Culture Technology Platforms Xiaohongshu (RED)
Marketing beauty to China’s Gen Z – an interview with Judydoll’s Julie Liu Post date October 31, 2025 By Alastair Reid Schanche In Exclusives Tags Beauty & Cosmetics Digital Society Marketing & Branding
The most unlikely collab of the year? McDonald’s China team up with Mercedes-Benz Post date October 29, 2025 By Alastair Reid Schanche In News Tags Automotive Food & Beverage Marketing & Branding
McDonald’s releases retro Walkie-Talkie for Children’s Day, while KFC hosts nostalgic toy fair Post date May 24, 2024 By Kaiwen Yan In News Tags Entertainment Food & Beverage Society & Culture Marketing & Branding
The “twenty minutes in the park” theory is leading brands to hold outdoor events Post date May 23, 2024 By Kaiwen Yan In Creative Works Tags Entertainment Environment Society & Culture Marketing & Branding
Can CHAGEE surpass Starbucks China this year? The secrets behind CHAGEE’s business are significant Post date May 23, 2024 By Kaiwen Yan In News Tags Food & Beverage Society & Culture Marketing & Branding
Hillbilly Cat King? Elvis won’t leave the building in Vivo ad Post date May 22, 2024 By Yimin Wang In News Tags Digital Society Technology Marketing & Branding Weibo
Rihanna’s first official Douyin livestream for Fenty Beauty garners massive attention Post date May 22, 2024 By Kaiwen Yan In News Tags Entertainment Fashion & Retail Marketing & Branding Weibo
618 festival commences as platforms axe presale Post date May 21, 2024 By Yimin Wang In News Tags Digital Society E-commerce Livestreaming Platforms Shopping Festivals
Haidilao’s overseas operator Super Hi goes public at NASDAQ Post date May 21, 2024 By Yimin Wang In News Tags Food & Beverage Marketing & Branding
How can blind people watch films? Tencent has a solution Post date May 21, 2024 By Kaiwen Yan In News Tags Charity & Non-profit Society & Culture Technology Marketing & Branding
Snow King’s girlfriend and race with Chupa Chups: Mixue Bingcheng celebrates 520 in style Post date May 21, 2024 By Yimin Wang In News Tags FMCG Food & Beverage Love & Marriage Marketing & Branding Special Days Weibo
Scratch card effect? Young people find solace in instant lottery as cards sell out Post date May 20, 2024 By Yimin Wang In Opinions Tags Digital Society Food & Beverage Society & Culture Weibo
