From subsidies to mindshare: why Meituan turned to Jay Chou Post date December 23, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society E-commerce Food & Beverage Society & Culture Marketing & Branding
Mixue opens first U.S. store Post date December 29, 2025 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
Lenovo uses AI to engage football fans ahead of the 2026 FIFA World Cup Post date December 29, 2025 By Alastair Reid Schanche In News Tags Digital Society Entertainment Technology Marketing & Branding
Voila Violette: Vogue and Douyin team up for new French Violet trend Post date July 22, 2024 By Yimin Wang In News Tags Digital Society Fashion & Retail Platforms Douyin (TikTok)
All-star: McDonald’s unveils its 7th generation of uniforms in China Post date July 22, 2024 By Yimin Wang In News Tags Digital Society Food & Beverage Marketing & Branding Weibo
Who is the proactive party? Aldi partners with electronics recycling platform ATRenew Post date July 22, 2024 By Kaiwen Yan In News Tags Digital Society E-commerce Society & Culture Marketing & Branding
What’s driving the rising cost of shuttlecocks? National sport faces disruption Post date July 22, 2024 By Kaiwen Yan In News Tags Society & Culture Sport & Fitness Marketing & Branding Weibo
What’s the colour of this summer? Brands are trying to define it Post date July 19, 2024 By Kaiwen Yan In Opinions Tags E-commerce Fashion & Retail Food & Beverage Society & Culture Marketing & Branding
Vindicated? Hong Kong watchdog issues apology over test of Nongfu Spring water Post date July 19, 2024 By Yimin Wang In News Tags Digital Society Food & Beverage Society & Culture Weibo
Greatroam teams up with Land of Wilderness to bring together art and torches Post date July 19, 2024 By Yimin Wang In News Tags Art & Culture Digital Society Society & Culture Marketing & Branding
How to do meme marketing with the Olympics? Dairy brands Yili and Mengniu provide good answers Post date July 18, 2024 By Kaiwen Yan In News Tags Entertainment Food & Beverage Society & Culture Sport & Fitness Marketing & Branding
Very busy: Jay Chou named ambassador of 2 discount snack chains Post date July 17, 2024 By Yimin Wang In News Tags Digital Society Entertainment FMCG Marketing & Branding Weibo
Top Douyin livestreamer “quits internet” after controversy Post date July 17, 2024 By Yimin Wang In News Tags Beauty & Cosmetics Digital Society E-commerce Livestreaming Douyin (TikTok)
