The brands and moments behind China’s soft power rise Post date November 3, 2025 By Alastair Reid Schanche In Exclusives Tags Digital Society Society & Culture Technology Platforms Xiaohongshu (RED)
Marketing beauty to China’s Gen Z – an interview with Judydoll’s Julie Liu Post date October 31, 2025 By Alastair Reid Schanche In Exclusives Tags Beauty & Cosmetics Digital Society Marketing & Branding
The most unlikely collab of the year? McDonald’s China team up with Mercedes-Benz Post date October 29, 2025 By Alastair Reid Schanche In News Tags Automotive Food & Beverage Marketing & Branding
ByteDance’s Hongguo microdrama platform has over 200 million monthly users Post date August 14, 2025 By Yimin Wang In News Tags Entertainment Short Video Platforms Social Media
Lancôme brings pool party to the middle of Shanghai Post date August 13, 2025 By Yimin Wang In News Tags Beauty & Cosmetics Fashion & Retail Society & Culture Marketing & Branding
Rednote takes over Fuxing island in Shanghai for a comic con event Post date August 12, 2025 In News Tags Digital Society Society & Culture Marketing & Branding Social Media
Did Loewe release a microdrama series for Qixi? Post date August 12, 2025 By Yimin Wang In News Tags Love & Marriage Luxury Marketing & Branding Traditional Festivals
What are luxury brands cooking up this Qixi Festival? Post date August 11, 2025 By Yimin Wang In Creative Works Tags Fashion & Retail Luxury Marketing & Branding Traditional Festivals
Chinese milk brand Yue Fresh names Jay Chou as ambassador Post date August 11, 2025 By Yimin Wang In News Tags Entertainment FMCG Food & Beverage Marketing & Branding
POP MART opens largest store in the world in Bangkok Post date August 11, 2025 By Yimin Wang In News Tags Digital Society Fashion & Retail Society & Culture Marketing & Branding
The next IKEA store in China is… on JD.com? Post date August 8, 2025 By Yimin Wang In News Tags Digital Society E-commerce Fashion & Retail Marketing & Branding
Vivienne Westwood kicks off first Asian exhibition tour in Shanghai Post date August 7, 2025 By Yimin Wang In News Tags Fashion & Retail Society & Culture Watches & Jewellery Marketing & Branding
Armani brings Southern Italy to Hangzhou with pop-up Post date August 6, 2025 By Yimin Wang In News Tags Beauty & Cosmetics Luxury Society & Culture Marketing & Branding
