China’s wilderness survival craze: how the Qixing Mountain challenge turned endurance into a viral spectacle Post date December 15, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Society & Culture Marketing & Branding
Solid mango pomelo sago: the dessert taking over the internet and the brands getting involved Post date December 8, 2025 In Creative Works Tags Digital Society Food & Beverage Marketing & Branding Platforms Weibo
Beijing sees cross-border tourism hit five-year high as visa-free travel fuels rebound Post date December 10, 2025 By Alastair Reid Schanche In News Tags Travel
Crunching Golden Week numbers: Alipay shows tourist surge, domestic spending booms Post date October 13, 2025 By Alastair Reid Schanche In News Tags E-commerce Society & Culture Travel
Amap drives 100 million diners to offline restaurants during Mid-Autumn Festival Post date October 10, 2025 By Alastair Reid Schanche In News Tags Digital Society Food & Beverage Technology Platforms
Hoka picks Jing Boran as brand ambassador Post date October 9, 2025 By Alastair Reid Schanche In News Tags Hoka Fashion & Retail Marketing & Branding
Uniqlo picks ping pong star Truls Moregard for new China winter campaign Post date October 9, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding Weibo
The new China K Visa is causing online backlash Post date October 8, 2025 By Alastair Reid Schanche In News Tags Digital Society Governmental Weibo
Rednote’s Street Life Festival and why it works marketing magic Post date October 8, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Entertainment Marketing & Branding Platforms Xiaohongshu (RED)
Greg Hsu chosen as Canada Goose front man for winter 2025 Post date October 7, 2025 By Alastair Reid Schanche In News Tags Entertainment Fashion & Retail Marketing & Branding
How a fireworks display landed Arc’teryx in trouble Post date October 6, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Society & Culture Marketing & Branding Platforms
China’s 2025 box office has already eclipsed last year’s total Post date October 6, 2025 By Alastair Reid Schanche In News Tags Art & Culture Entertainment
Rolex ties its design to the craft of handmade mooncakes for Mid-Autumn Festival Post date October 6, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding Mid-Autumn Festival
