China’s wilderness survival craze: how the Qixing Mountain challenge turned endurance into a viral spectacle Post date December 15, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Society & Culture Marketing & Branding
Solid mango pomelo sago: the dessert taking over the internet and the brands getting involved Post date December 8, 2025 In Creative Works Tags Digital Society Food & Beverage Marketing & Branding Platforms Weibo
Beijing sees cross-border tourism hit five-year high as visa-free travel fuels rebound Post date December 10, 2025 By Alastair Reid Schanche In News Tags Travel
Coca-Cola doubles down on China with investment in smart, green factories Post date October 22, 2025 By Alastair Reid Schanche In News Tags Food & Beverage Technology
Attention, atomised: inside China’s micro marketing boom Post date October 21, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Marketing & Branding Platforms Xiaohongshu (RED)
Shanghai widens free-trade reforms with aims to attract more global business Post date October 17, 2025 In News Tags Economy Governmental Society & Culture
Apple CEO Tim Cook visits Shanghai to solve two problems Apple can’t ignore Post date October 17, 2025 By Alastair Reid Schanche In News Tags Digital Society Technology
Meituan sets sights on Brazil with $1 billion entry investment Post date October 16, 2025 In News Tags E-commerce Food & Beverage Platforms
Safeguard turns hygiene into social currency with hit show One Meal to Immortality Post date October 16, 2025 By Alastair Reid Schanche In News Tags Entertainment Food & Beverage Marketing & Branding Weibo
JD joins its competitor: Seven Fresh Kitchens go live on Meituan Post date October 15, 2025 By Alastair Reid Schanche In News Tags Digital Society Food & Beverage Platforms
Mixue goes viral for printing serialised novels on their receipts Post date October 15, 2025 By Alastair Reid Schanche In News Tags Entertainment Food & Beverage Marketing & Branding
How Walmart used the sounds of nature to stand out during the Mid-Autumn Festival Post date October 13, 2025 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Society & Culture Marketing & Branding
Chagee open a giant Super Tea Warehouse flagship store in Hong Kong Post date October 13, 2025 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
