The brands and moments behind China’s soft power rise Post date November 3, 2025 By Alastair Reid Schanche In Exclusives Tags Digital Society Society & Culture Technology Platforms Xiaohongshu (RED)
Marketing beauty to China’s Gen Z – an interview with Judydoll’s Julie Liu Post date October 31, 2025 By Alastair Reid Schanche In Exclusives Tags Beauty & Cosmetics Digital Society Marketing & Branding
The most unlikely collab of the year? McDonald’s China team up with Mercedes-Benz Post date October 29, 2025 By Alastair Reid Schanche In News Tags Automotive Food & Beverage Marketing & Branding
Amap drives 100 million diners to offline restaurants during Mid-Autumn Festival Post date October 10, 2025 By Alastair Reid Schanche In News Tags Digital Society Food & Beverage Technology Platforms
Hoka picks Jing Boran as brand ambassador Post date October 9, 2025 By Alastair Reid Schanche In News Tags Hoka Fashion & Retail Marketing & Branding
Uniqlo picks ping pong star Truls Moregard for new China winter campaign Post date October 9, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding Weibo
The new China K Visa is causing online backlash Post date October 8, 2025 By Alastair Reid Schanche In News Tags Digital Society Governmental Weibo
Rednote’s Street Life Festival and why it works marketing magic Post date October 8, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Entertainment Marketing & Branding Platforms Xiaohongshu (RED)
Greg Hsu chosen as Canada Goose front man for winter 2025 Post date October 7, 2025 By Alastair Reid Schanche In News Tags Entertainment Fashion & Retail Marketing & Branding
How a fireworks display landed Arc’teryx in trouble Post date October 6, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Society & Culture Marketing & Branding Platforms
China’s 2025 box office has already eclipsed last year’s total Post date October 6, 2025 By Alastair Reid Schanche In News Tags Art & Culture Entertainment
Rolex ties its design to the craft of handmade mooncakes for Mid-Autumn Festival Post date October 6, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding Mid-Autumn Festival
What’s with the Pangdonglai mooncake controversy? Post date October 3, 2025 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding Mid-Autumn Festival
