Why Yili’s World Cup campaign was the most successful viral marketing moment of the tournament Post date July 22, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Sport & Fitness
Kimi K3: China’s breakthrough new AI model Post date July 23, 2026 By Alastair Reid Schanche In News Tags Digital Society Technology
Guming ends Nanjing’s long-distance milk tea relationship with first store Post date July 27, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding Platforms
Vinegar coffee? KFC’s KCOFFEE launches collab with Datong Cultural Tourism Post date August 19, 2025 By Yimin Wang In News Tags Food & Beverage Travel Marketing & Branding Social Media
What’s Salomon’s new Shanghai concept store like? Post date August 18, 2025 By Yimin Wang In News Tags Entertainment Fashion & Retail Sport & Fitness Marketing & Branding
Inside “The Louis”, the Louis Vuitton ship in Shanghai Post date August 18, 2025 By Yimin Wang In Exclusives Tags Fashion & Retail Luxury Society & Culture Marketing & Branding
How Douyin brought livestream to Jingdezhen, China’s Porcelain Capital Post date August 15, 2025 By Yimin Wang In Creative Works Tags Digital Society E-commerce Livestreaming Society & Culture
What’s “reverse daigou” from Hong Kong, and why is it going viral? Post date August 14, 2025 By Yimin Wang In News Tags Fashion & Retail FMCG Food & Beverage Society & Culture
ByteDance’s Hongguo microdrama platform has over 200 million monthly users Post date August 14, 2025 By Yimin Wang In News Tags Entertainment Short Video Platforms Social Media
Lancôme brings pool party to the middle of Shanghai Post date August 13, 2025 By Yimin Wang In News Tags Beauty & Cosmetics Fashion & Retail Society & Culture Marketing & Branding
Rednote takes over Fuxing island in Shanghai for a comic con event Post date August 12, 2025 In News Tags Digital Society Society & Culture Marketing & Branding Social Media
Did Loewe release a microdrama series for Qixi? Post date August 12, 2025 By Yimin Wang In News Tags Love & Marriage Luxury Marketing & Branding Traditional Festivals
What are luxury brands cooking up this Qixi Festival? Post date August 11, 2025 By Yimin Wang In Creative Works Tags Fashion & Retail Luxury Marketing & Branding Traditional Festivals
