China’s wilderness survival craze: how the Qixing Mountain challenge turned endurance into a viral spectacle Post date December 15, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Society & Culture Marketing & Branding
Solid mango pomelo sago: the dessert taking over the internet and the brands getting involved Post date December 8, 2025 In Creative Works Tags Digital Society Food & Beverage Marketing & Branding Platforms Weibo
Beijing sees cross-border tourism hit five-year high as visa-free travel fuels rebound Post date December 10, 2025 By Alastair Reid Schanche In News Tags Travel
Lancôme names tennis star Zheng Qinwen as its skincare ambassador Post date June 3, 2025 By Yimin Wang In News Tags Beauty & Cosmetics Digital Society Sport & Fitness Marketing & Branding
MUJI captures Chengdu’s spirit in just four characters Post date June 3, 2025 By Yilan Ruan In News Tags Society & Culture Marketing & Branding Platforms Weibo
Naixue pulls in nearly THB 3.5 million in first month in Chiang Mai—is the U.S. next? Post date June 3, 2025 By Yilan Ruan In News Tags Food & Beverage Society & Culture Marketing & Branding Platforms
How brands in China make Children’s Day fun for the whole family Post date June 2, 2025 By Yimin Wang In Creative Works Tags Digital Society Fashion & Retail Food & Beverage Society & Culture Marketing & Branding
Tmall shows threefold growth in appliances and also apparel this 618 Post date June 2, 2025 By Yimin Wang In News Tags Digital Society E-commerce Fashion & Retail Shopping Festivals
Did Luckin Coffee just reduce its prices by 30%? Post date June 2, 2025 By Yimin Wang In News Tags Digital Society Food & Beverage Marketing & Branding
Rihanna’s Fenty Beauty opens first Mainland China concept store Post date June 2, 2025 By Yimin Wang In News Tags Beauty & Cosmetics Digital Society Fashion & Retail Marketing & Branding
Balenciaga opens largest store in the world in Beijing Post date May 30, 2025 By Yimin Wang In News Tags Fashion & Retail Luxury Marketing & Branding
Tmall transforms Shanghai landmark into “film studio” for 618 Post date May 30, 2025 By Yimin Wang In News Tags Digital Society E-commerce Fashion & Retail Marketing & Branding
BYREDO brings immersive pop-up space Page Blanche to Shanghai Post date May 30, 2025 By Yimin Wang In News Tags Art & Culture Beauty & Cosmetics Luxury Marketing & Branding
