Why Didi’s latest discount campaign focuses on China’s everyday ride-hailing cities Post date January 12, 2026 By Alastair Reid Schanche In News Tags E-commerce Technology Marketing & Branding
Xiaomi KOL controversy: how fan culture turned a routine influencer deal into a crisis Post date January 9, 2026 By Alastair Reid Schanche In News Tags Technology Marketing & Branding Weibo
Levi’s Lunar New Year release shows how heritage brands are rethinking China Post date January 5, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding Traditional Festivals
Laoshan Cola: Why the “terrible” drink went viral in China Post date June 19, 2025 By Yimin Wang In News Tags Entertainment Food & Beverage Marketing & Branding Social Media
LABUBU draws in 240k people to AiliExpress livestream on 618 Post date June 19, 2025 By Yimin Wang In News Tags Digital Society E-commerce Livestreaming Society & Culture
How Pop Mart turned “useless” toys into a billion-RMB business Post date June 19, 2025 By Yilan Ruan In News Tags Fashion & Retail Society & Culture Marketing & Branding Platforms
Why “Songchi” is the new Gen Z obsession in China Post date June 19, 2025 By Yilan Ruan In News Tags Digital Society Society & Culture Marketing & Branding
Starbucks and Zootopia team up to shake up the summer Post date June 18, 2025 By Yilan Ruan In News Tags Food & Beverage Society & Culture Marketing & Branding Platforms
Can a font help save the sea? Shanghai thinks so Post date June 18, 2025 By Yilan Ruan In News Tags Digital Society Society & Culture Marketing & Branding Platforms
Jimmy Choo names Bai Lu as Asia-Pacific brand ambassador Post date June 17, 2025 By Yilan Ruan In News Tags Fashion & Retail Society & Culture Marketing & Branding Platforms
Douyin launches new long-form video platform Selected Post date June 17, 2025 By Yilan Ruan In News Tags Digital Society Society & Culture Marketing & Branding Platforms
“Emotional consumption” in 2025, what are young people paying for? Post date June 17, 2025 By Yimin Wang In Opinions Tags Fashion & Retail Society & Culture Marketing & Branding Social Media
Mouse people? Why do Chinese youth compare themselves to animals? Post date June 17, 2025 By Yimin Wang In News Tags Digital Society Society & Culture Social Media
