Why Yili’s World Cup campaign was the most successful viral marketing moment of the tournament Post date July 22, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Sport & Fitness
Kimi K3: China’s breakthrough new AI model Post date July 23, 2026 By Alastair Reid Schanche In News Tags Digital Society Technology
Guming ends Nanjing’s long-distance milk tea relationship with first store Post date July 27, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding Platforms
China has taken another step toward commercial autonomous driving Post date December 24, 2025 By Alastair Reid Schanche In News Tags Technology
Fresh Beer Fulujia drops franchise barriers as Mixue Bingcheng extends its low-price playbook Post date December 23, 2025 By Alastair Reid Schanche In News Tags Food & Beverage
From subsidies to mindshare: why Meituan turned to Jay Chou Post date December 23, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society E-commerce Food & Beverage Society & Culture Marketing & Branding
Inside DESCENTE’s ‘City of the Future’ flagship store in Beijing Post date December 22, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Lululemon’s China business surges despite global profit decline Post date December 19, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail
Luckin Coffee taps the Minions for a banana-led year-end collaboration Post date December 18, 2025 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
Why China’s county towns have become Hema’s next growth market Post date December 17, 2025 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
JD.com takes smart toilets to Guizhou’s highest tourist plateau Post date December 16, 2025 By Alastair Reid Schanche In News Tags E-commerce Marketing & Branding Platforms
Hema’s salty cake slip-up becomes a viral marketing free-for-all Post date December 16, 2025 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding Platforms Weibo
China’s wilderness survival craze: how the Qixing Mountain challenge turned endurance into a viral spectacle Post date December 15, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Society & Culture Marketing & Branding
