China’s wilderness survival craze: how the Qixing Mountain challenge turned endurance into a viral spectacle Post date December 15, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Society & Culture Marketing & Branding
Solid mango pomelo sago: the dessert taking over the internet and the brands getting involved Post date December 8, 2025 In Creative Works Tags Digital Society Food & Beverage Marketing & Branding Platforms Weibo
Beijing sees cross-border tourism hit five-year high as visa-free travel fuels rebound Post date December 10, 2025 By Alastair Reid Schanche In News Tags Travel
What’s “group livestream”? China’s latest social media phenomenon explained Post date July 1, 2025 By Yimin Wang In News Tags Entertainment Livestreaming Society & Culture Social Media
“You Called It Fakebubu”: China Customs is Gen Z’s new favorite comedian Post date July 1, 2025 By Yilan Ruan In News Tags Digital Society Society & Culture Marketing & Branding Platforms
LV’s cruise ship faces off with Starbucks—and triggers a feng shui showdown Post date July 1, 2025 By Yilan Ruan In News Tags Fashion & Retail Food & Beverage Society & Culture Marketing & Branding
What’s “summercore”? China’s hottest fashion trend this season Post date June 30, 2025 By Yimin Wang In News Tags Digital Society Fashion & Retail Marketing & Branding Social Media
Amateur football Super League: next level city marketing in China? Post date June 30, 2025 By Yimin Wang In Creative Works Tags Society & Culture Sport & Fitness Marketing & Branding Social Media
POP MART expands in Southeast Asia with Lazada partnership Post date June 30, 2025 By Yimin Wang In News Tags E-commerce Fashion & Retail Society & Culture Marketing & Branding
Is China banning power banks? Post date June 30, 2025 By Yimin Wang In News Tags Digital Society Society & Culture Technology Travel
POP MART in murky waters following China’s blind box warning Post date June 30, 2025 By Yimin Wang In News Tags Digital Society Governmental Society & Culture Marketing & Branding
Olympic champion Sun Yingsha named Maison Margiela fragrance ambassador Post date June 30, 2025 By Yilan Ruan In News Tags Fashion & Retail Society & Culture Marketing & Branding Platforms
Sealy and Tim Hortons team up to wake you up right—from bed to brew Post date June 30, 2025 By Yilan Ruan In News Tags Fashion & Retail Food & Beverage Society & Culture Marketing & Branding
