China’s wilderness survival craze: how the Qixing Mountain challenge turned endurance into a viral spectacle Post date December 15, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Society & Culture Marketing & Branding
Solid mango pomelo sago: the dessert taking over the internet and the brands getting involved Post date December 8, 2025 In Creative Works Tags Digital Society Food & Beverage Marketing & Branding Platforms Weibo
Beijing sees cross-border tourism hit five-year high as visa-free travel fuels rebound Post date December 10, 2025 By Alastair Reid Schanche In News Tags Travel
Walking memes? Why Jia Bing and Tengger are so popular in ads Post date July 18, 2025 By Yimin Wang In Opinions Tags Entertainment Society & Culture Marketing & Branding Social Media
Meituan teams up with… Vogue? Post date July 18, 2025 By Yimin Wang In News Tags Fashion & Retail Food & Beverage Marketing & Branding Platforms
Forget perfection—Lululemon’s new campaign shows Gen Z just wants to feel real Post date July 17, 2025 By Yilan Ruan In Creative Works Tags Digital Society Entertainment Society & Culture Marketing & Branding
POP MART forecasts doubled revenue and 350% growth in profit Post date July 17, 2025 By Yimin Wang In News Tags Digital Society Fashion & Retail Society & Culture
Speech in Chinese and return of H20: Jensen Huang in Beijing Post date July 17, 2025 By Yimin Wang In News Tags Digital Society Technology Marketing & Branding Social Media
Starbucks and China Eastern Airlines launch strategic partnership Post date July 16, 2025 By Yilan Ruan In News Tags Digital Society Food & Beverage Society & Culture Technology
Molly Tea x Grandmaster of Demonic Cultivation: a floral collab fans can’t miss Post date July 16, 2025 By Yilan Ruan In News Tags Entertainment Food & Beverage Society & Culture Marketing & Branding
Tencent, Xiaomi, BYD: Who are the “best CEOs” in China? Post date July 16, 2025 By Yimin Wang In News Tags Automotive Fashion & Retail Society & Culture Technology
Pop Mart’s DIMOO named special cultural friend for 50th anniversary of China–Thailand ties Post date July 15, 2025 By Yilan Ruan In News Tags Digital Society Society & Culture Marketing & Branding Platforms
The spirit of travel: Louis Vuitton explores China in new campaign Post date July 15, 2025 By Yimin Wang In News Tags Fashion & Retail Luxury Travel Marketing & Branding
