China’s wilderness survival craze: how the Qixing Mountain challenge turned endurance into a viral spectacle Post date December 15, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Society & Culture Marketing & Branding
Solid mango pomelo sago: the dessert taking over the internet and the brands getting involved Post date December 8, 2025 In Creative Works Tags Digital Society Food & Beverage Marketing & Branding Platforms Weibo
Beijing sees cross-border tourism hit five-year high as visa-free travel fuels rebound Post date December 10, 2025 By Alastair Reid Schanche In News Tags Travel
McDonald’s marks China’s hottest day with a large fries giveaway Post date July 23, 2025 By Yilan Ruan In News Tags E-commerce Food & Beverage Society & Culture Marketing & Branding
TikTok owner ByteDance to launch “next gen” digital human platform Post date July 23, 2025 By Yimin Wang In News Tags Digital Society E-commerce Livestreaming Technology
De Beers names actress Bai Lu as brand ambassador Post date July 22, 2025 By Yilan Ruan In News Tags Entertainment Fashion & Retail Society & Culture Marketing & Branding
Yes, KFC is now selling ROG keycaps Post date July 22, 2025 By Yilan Ruan In News Tags Digital Society Food & Beverage Society & Culture Marketing & Branding
Land Rover’s success formula: revive China’s rock bands? Post date July 22, 2025 By Yimin Wang In News Tags Art & Culture Automotive Fashion & Retail Marketing & Branding
Key lessons from Snow King’s rise to fame in China Post date July 22, 2025 By Yimin Wang In Creative Works Tags Entertainment Food & Beverage Marketing & Branding Social Media
Nike ACG joins Chongli 168 Ultra Trail to celebrate every kilometer Post date July 21, 2025 By Yilan Ruan In News Tags Fashion & Retail Society & Culture Marketing & Branding Platforms
Why are the Chinese middle class turning on Sam’s Club? Post date July 21, 2025 By Yimin Wang In News Tags Fashion & Retail FMCG Society & Culture Social Media
What is “sanfu”, the Chinese dog days? Post date July 21, 2025 By Yimin Wang In News Tags Society & Culture Marketing & Branding Traditional Festivals Social Media
LABUBU teams up with GODIVA to launch ice cream series Post date July 18, 2025 By Yilan Ruan In News Tags Entertainment Food & Beverage Society & Culture Marketing & Branding
