China’s wilderness survival craze: how the Qixing Mountain challenge turned endurance into a viral spectacle Post date December 15, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Society & Culture Marketing & Branding
Solid mango pomelo sago: the dessert taking over the internet and the brands getting involved Post date December 8, 2025 In Creative Works Tags Digital Society Food & Beverage Marketing & Branding Platforms Weibo
Beijing sees cross-border tourism hit five-year high as visa-free travel fuels rebound Post date December 10, 2025 By Alastair Reid Schanche In News Tags Travel
TikTok owner ByteDance to launch “next gen” digital human platform Post date July 23, 2025 By Yimin Wang In News Tags Digital Society E-commerce Livestreaming Technology
De Beers names actress Bai Lu as brand ambassador Post date July 22, 2025 By Yilan Ruan In News Tags Entertainment Fashion & Retail Society & Culture Marketing & Branding
Yes, KFC is now selling ROG keycaps Post date July 22, 2025 By Yilan Ruan In News Tags Digital Society Food & Beverage Society & Culture Marketing & Branding
Land Rover’s success formula: revive China’s rock bands? Post date July 22, 2025 By Yimin Wang In News Tags Art & Culture Automotive Fashion & Retail Marketing & Branding
Key lessons from Snow King’s rise to fame in China Post date July 22, 2025 By Yimin Wang In Creative Works Tags Entertainment Food & Beverage Marketing & Branding Social Media
Nike ACG joins Chongli 168 Ultra Trail to celebrate every kilometer Post date July 21, 2025 By Yilan Ruan In News Tags Fashion & Retail Society & Culture Marketing & Branding Platforms
Why are the Chinese middle class turning on Sam’s Club? Post date July 21, 2025 By Yimin Wang In News Tags Fashion & Retail FMCG Society & Culture Social Media
What is “sanfu”, the Chinese dog days? Post date July 21, 2025 By Yimin Wang In News Tags Society & Culture Marketing & Branding Traditional Festivals Social Media
LABUBU teams up with GODIVA to launch ice cream series Post date July 18, 2025 By Yilan Ruan In News Tags Entertainment Food & Beverage Society & Culture Marketing & Branding
Olympic champion Pan Zhanle named Bottega Veneta brand ambassador Post date July 18, 2025 By Yilan Ruan In News Tags Fashion & Retail Society & Culture Marketing & Branding Weibo
