The brands and moments behind China’s soft power rise Post date November 3, 2025 By Alastair Reid Schanche In Exclusives Tags Digital Society Society & Culture Technology Platforms Xiaohongshu (RED)
Marketing beauty to China’s Gen Z – an interview with Judydoll’s Julie Liu Post date October 31, 2025 By Alastair Reid Schanche In Exclusives Tags Beauty & Cosmetics Digital Society Marketing & Branding
The most unlikely collab of the year? McDonald’s China team up with Mercedes-Benz Post date October 29, 2025 By Alastair Reid Schanche In News Tags Automotive Food & Beverage Marketing & Branding
W.Management: Is fast fashion the new idol industry in China? Post date July 11, 2025 By Yimin Wang In Creative Works Tags Entertainment Fashion & Retail Marketing & Branding Social Media
You can get married at a music festival in China?! Post date July 11, 2025 By Yimin Wang In News Tags Art & Culture Entertainment Governmental Love & Marriage
Why Chinese Gen Z is abandoning search engines? Post date July 10, 2025 By Yilan Ruan In Opinions Tags Digital Society Society & Culture Marketing & Branding Platforms
Vacheron Constantin celebrates 270th year with Shanghai exhibition Post date July 10, 2025 By Yimin Wang In News Tags Fashion & Retail Luxury Watches & Jewellery Marketing & Branding
Why did Mandopop legend Jay Chou join Douyin now? Post date July 10, 2025 By Yimin Wang In News Tags Digital Society E-commerce Entertainment Social Media
From LABUBU to LEGOLAND: China’s viral “Shanghai Summer” explained Post date July 9, 2025 By Yimin Wang In News Tags Digital Society Society & Culture Travel Marketing & Branding
Why did Rednote update its slogan to “your lifestyle interest community” Post date July 9, 2025 By Yimin Wang In News Tags Marketing & Branding Platforms Social Media Xiaohongshu (RED)
Why Chinese Gen Z is ditching WeChat Moments? Post date July 9, 2025 By Yilan Ruan In News Tags Digital Society Society & Culture Marketing & Branding Platforms
Luckin Coffee lands in the US, should Starbucks be worried? Post date July 8, 2025 By Yimin Wang In News Tags Food & Beverage Society & Culture Marketing & Branding
POP MART registers LAFUFU trademark to curb LABUBU imitators Post date July 8, 2025 By Yimin Wang In News Tags Fashion & Retail Society & Culture Marketing & Branding Social Media
