HEYTEA Lab hits Bangkok with a keen eye for localisation Post date October 2, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Marketing & Branding
Haier makes campaign content from repairing a 1997 dishwasher Post date September 30, 2026 By Alastair Reid Schanche In News Tags Digital Society Technology Marketing & Branding
From Sichuan’s peaks to city streets: Adidas’s Shanchuanli pitch Post date September 30, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Chicecream CEO takes to livestreaming in bid to save debt-ridden brand Post date May 29, 2024 By Kaiwen Yan In News Tags E-commerce Food & Beverage Society & Culture Marketing & Branding
Anta teams up with Genshin for game character sneakers Post date May 29, 2024 By Yimin Wang In News Tags Digital Society Fashion & Retail Gaming Sport & Fitness Marketing & Branding
Poured over: Nanjing Auntie’s 10 RMB coffee takes over the internet Post date May 29, 2024 By Yimin Wang In News Tags Digital Society Food & Beverage Society & Culture Weibo
“The first one to carry you”: Elevit celebrates 40th anniversary with Mother’s Day video Post date May 28, 2024 By Yimin Wang In Creative Works Tags Digital Society Society & Culture Marketing & Branding Special Days
Livestreamer Li Jiaqi to join Call Me by Fire amid 618 “difficulties” Post date May 28, 2024 By Yimin Wang In News Tags Digital Society E-commerce Entertainment Livestreaming Shopping Festivals
Cotti Coffee’s bold 9.9 RMB price strategy challenging Luckin to be extended over three years Post date May 28, 2024 By Kaiwen Yan In News Tags Food & Beverage Marketing & Branding Weibo
McDonald’s releases retro Walkie-Talkie for Children’s Day, while KFC hosts nostalgic toy fair Post date May 24, 2024 By Kaiwen Yan In News Tags Entertainment Food & Beverage Society & Culture Marketing & Branding
The “twenty minutes in the park” theory is leading brands to hold outdoor events Post date May 23, 2024 By Kaiwen Yan In Creative Works Tags Entertainment Environment Society & Culture Marketing & Branding
Can CHAGEE surpass Starbucks China this year? The secrets behind CHAGEE’s business are significant Post date May 23, 2024 By Kaiwen Yan In News Tags Food & Beverage Society & Culture Marketing & Branding
Hillbilly Cat King? Elvis won’t leave the building in Vivo ad Post date May 22, 2024 By Yimin Wang In News Tags Digital Society Technology Marketing & Branding Weibo
