The brands and moments behind China’s soft power rise Post date November 3, 2025 By Alastair Reid Schanche In Exclusives Tags Digital Society Society & Culture Technology Platforms Xiaohongshu (RED)
Marketing beauty to China’s Gen Z – an interview with Judydoll’s Julie Liu Post date October 31, 2025 By Alastair Reid Schanche In Exclusives Tags Beauty & Cosmetics Digital Society Marketing & Branding
The most unlikely collab of the year? McDonald’s China team up with Mercedes-Benz Post date October 29, 2025 By Alastair Reid Schanche In News Tags Automotive Food & Beverage Marketing & Branding
Meituan teams up with… Vogue? Post date July 18, 2025 By Yimin Wang In News Tags Fashion & Retail Food & Beverage Marketing & Branding Platforms
Forget perfection—Lululemon’s new campaign shows Gen Z just wants to feel real Post date July 17, 2025 By Yilan Ruan In Creative Works Tags Digital Society Entertainment Society & Culture Marketing & Branding
POP MART forecasts doubled revenue and 350% growth in profit Post date July 17, 2025 By Yimin Wang In News Tags Digital Society Fashion & Retail Society & Culture
Speech in Chinese and return of H20: Jensen Huang in Beijing Post date July 17, 2025 By Yimin Wang In News Tags Digital Society Technology Marketing & Branding Social Media
Starbucks and China Eastern Airlines launch strategic partnership Post date July 16, 2025 By Yilan Ruan In News Tags Digital Society Food & Beverage Society & Culture Technology
Molly Tea x Grandmaster of Demonic Cultivation: a floral collab fans can’t miss Post date July 16, 2025 By Yilan Ruan In News Tags Entertainment Food & Beverage Society & Culture Marketing & Branding
Tencent, Xiaomi, BYD: Who are the “best CEOs” in China? Post date July 16, 2025 By Yimin Wang In News Tags Automotive Fashion & Retail Society & Culture Technology
Pop Mart’s DIMOO named special cultural friend for 50th anniversary of China–Thailand ties Post date July 15, 2025 By Yilan Ruan In News Tags Digital Society Society & Culture Marketing & Branding Platforms
The spirit of travel: Louis Vuitton explores China in new campaign Post date July 15, 2025 By Yimin Wang In News Tags Fashion & Retail Luxury Travel Marketing & Branding
Why are Chinese fans furious after Ye’s Shanghai concert? Post date July 15, 2025 By Yimin Wang In News Tags Art & Culture Entertainment Marketing & Branding Social Media
