TikTok creates marketing program for advertisers

TikTok launched a marketing program on Sep 3 to attract advertisers to the platform by launching more tools to measure the success of ad campaigns.

At present, the program has 20 certified partners across various areas of expertise including campaign management, creative development, branded effects and measurement. They will support marketers at each step of their campaign: creation, execution and measurement.

Digital marketing platform MakeMeReach and data analytics company Kantar are both taking part in the scheme.

“With the launch of TikTok For Business, we’re building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community.”

Melissa Yang, Head of Ecosystem Partnerships, TikTok

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