Roughly 3 months after Wang Chuqin (王楚钦) was named the brand ambassador for American fast-food giant McDonald’s, in a move to counter KFC’s recruitment of his mixed doubles partner Sun Yingsha (孙颖莎), the ping pong star joined a charity campaign for the Ronald McDonald House Charities.
The McDonald’s-backed charity organisation helps to house and care for children who seek medical attention away from their homes, usually in higher-tiered cities. Wang visited a Ronald McDonald House as a volunteer, and helped with a prize draw and answered questions, before playing table tennis with the children.
- #王楚钦 麦当劳叔叔之家 Wang Chuqin Ronald McDonald House Charity: 3.41 million views on Weibo, ranking number 6 on the Hot Search list
Meanwhile, McDonald’s has also installed donation boxes in over 6,000 restaurants around China, as well as pledging to donate 0.5 RMB (0.07 USD) to the charity every time someone orders a Happy Meal. The project has helped over 1,500 families at their 3 Houses in Beijing, Shanghai and Changsha since its launch in 2006. This new campaign leverages Wang’s positive image to support its ESG efforts and raise awareness about children who must travel far from home for medical care.