Sanrio is serving up something adorable with its new “Shanghai Breakfast” collection, featuring Hello Kitty dressed as a chef and transformed into local dim sum favorites like xiaolongbao, shengjian bao, and pan-fried dumplings.
Each plush keychain comes with a “Shanghai Limited” tag for an extra dose of exclusivity. The details are mouthwateringly cute: the xiaolongbao plush has realistic folds, the shengjian bao is sprinkled with scallions and sesame seeds, and the pan-fried dumpling has a perfectly golden sear that looks almost good enough to eat.
To round out the theme, Sanrio also released a limited-edition breakfast tote with padded straps—just right for carrying small essentials on a city walk down Wukang Road, with your plush friend in tow. The full collection drops 8 July at Sanrio’s new flagship at Hongyi Plaza in Shanghai.
Blending local Shanghai culture with its signature kawaii charm, Sanrio continues to show how thoughtful, emotion-driven design turns cuteness into cultural connection.