POP MART recently rolled out a pet-friendly bus in Shanghai, the “Meow Planet Fairytale Bus,” with Baby Taby—the feline friend of Baby Molly—as the star of the ride. The campaign welcomes people and their pets to hop on and enjoy a playful, storybook-like journey.
From cat ears on the front to windows on the upper deck filled with Baby Taby figures in different outfits, the bright ginger-yellow bus brings the character to life. The design transforms the Baby Taby IP into a fun, hands-on experience for pet owners and designer toy fans.
The bus cruises along Shanghai’s scenic West Bund, offering passengers a whimsical way to explore the city. Along the route, POP MART has set up several pet-friendly installations, including a human-and-pet swing and a life-sized Baby Taby figure for photos. Visitors can also join a “Find Baby Taby” scavenger hunt at the site.
With this offline activation, POP MART strengthens fans’ emotional ties to the character in a light, engaging way. It’s a clever move to make the brand’s IP feel closer and more real to its community.