On May 8, Danish jewelry brand Pandora announced Chinese actor Xia Zhiguang as its new brand ambassador. Since its founding, Pandora has focused on storytelling through craftsmanship, creating jewelry that’s not just about style but also a way to express love.
In the latest campaign, Xia wears several of Pandora’s signature pieces. The collection draws inspiration from “light,” combining sparkling star motifs with the brand’s iconic LOVE heart designs. Layered gold and silver tones add depth, blending warm and cool hues to tell a story of light and love.
Two standout looks from the campaign include a gold Pandora Moments necklace paired with a silver heart pendant from the Pandora Timeless collection—the contrasting tones create a play of light and shadow. Another key piece features two intertwined chains adorned with sparkling star charms from the same line, symbolizing lives crossing under the guidance of a lucky star, and representing connection, support, and love.
Pandora has always celebrated emotion and self-expression through thoughtful design and quality craftsmanship. The collaboration with Xia Zhiguang continues that message, encouraging people to turn love into motivation and express what’s in their hearts.
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