On 27 June, Maison Margiela Fragrances announced table tennis champion Sun Yingsha as its newest brand ambassador, highlighting two of its bestselling REPLICA scents: Lazy Sunday Morning EDT and Sailing Day EDT.
One of China’s top young athletes, Sun defended her women’s singles title at the 2025 World Table Tennis Championships in Doha with a dominant 4-0 win over North Korea’s Pyon Songgyong. She also remained undefeated in mixed doubles with partner Wang Chuqin. Sun currently holds the world No. 1 ranking.
The campaign shows Sun in sleek, all-white looks, capturing the balance of strength and elegance fans say makes her “cute, cool, and refreshing.” The launch video quickly racked up more than 32 million views. During the promo, shoppers who purchase a 100ml bottle will receive a limited-edition gift set, including a photo card, personalized scent tag, and photo-printed pouch.
Titled “A Celebration of Scent and Glory,” the campaign blends Sun’s on-court presence with the brand’s signature storytelling, inviting fans to connect fragrance with life’s defining moments.