Molly Tea has teamed up with the hit animated series Grandmaster of Demonic Cultivation, celebrating the show’s 7th anniversary with a themed campaign titled “Seven Promises—Gardenia of a New Summer.”
The collab rolls out the upgraded Gardenia Milk Tea line, made with a new scenting method that infuses five pounds of fresh gardenias into every pound of tea leaves. To mark the launch, large LED billboards are going up across cities like Shenzhen, Chengdu, Xi’an, and Wuxi—inviting fans to stop by and snap a photo.
The collection also features limited-edition merch designed just for Grandmaster fans. From collectible cards and badges to postcards and 3D scented cards, each piece draws on the show’s characters, aesthetic, and immersive world, making it both a celebration and a keepsake.
More than just a brand collab, the campaign taps into the emotional bond between young audiences, tea culture, and Chinese animation. For fans, the gardenia’s sweet fragrance offers a nostalgic way to revisit the series and its unforgettable story.