Just in time for Children’s Day, McDonald’s has launched a new campaign, “McDonald’s Loves to Play With You,” inviting kids and adults alike to step into a fun, imaginative world and reconnect with their inner child. This year, McDonald’s has teamed up with international 3D artist Eva Cremers, whose signature playful style adds a whimsical, food-inspired twist to the experience.
From now through 10 June, over 7,000 McDonald’s restaurants across China will offer special deals on Chicken McNuggets and Crispy Chicken Sandwiches, along with limited-time holiday treats like taro balls, cheese blueberry pies, strawberry McFlurries, and fizzy peach sodas. The festive packaging, designed in collaboration with Cremers, will also debut during the campaign.
Starting 23 May through 8 June, McDonald’s will host pop-up events in seven cities: Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, Xiamen, and Changsha. Drawing from Cremers’ creations, each location will feature interactive installations and playful spaces designed to create a hands-on, festive experience for visitors of all ages.
As part of its annual tradition, McDonald’s is also releasing special Children’s Day toys, including the “McNugget & Fries Bumper Cars” and the “McNugget Bubble Blower.” The bumper car set includes two mini RC cars—one loaded with fries, the other with nuggets—with controllers shaped like McDonald’s classic ketchup and sweet chili sauce packets. When the cars collide, the fries or nuggets pop out for a playful surprise. The bubble blower, which features a McNugget character reimagined as a quirky, wide-eyed worker, hits stores on 30 May.
“McDonald’s has always aimed to bring people simple joy,” said He Yabin, Chief Growth Officer of McDonald’s China. “For many, it’s more than just a place to eat—it’s part of their happiest childhood memories. Every 1 June, we want both kids and grown-ups to enjoy the surprises we’ve carefully prepared.” With its cheerful design and hands-on activities, the campaign brings a festive spark to the season while deepening the emotional connection between McDonald’s and its customers.