Chinese beauty brand MAOGEPING has officially entered the luxury fragrance space with the sixth season of its long-running collaboration with the Palace Museum in Beijing’s Forbidden City: a new perfume line titled The Scent of the Orient. The launch marks a major milestone for the brand as it expands beyond cosmetics. Three Eau de Parfum scents are now available on MAOGEPING’s official Tmall store: Dewy Dawn Rose (拂晓玫瑰), Tranquil Midnight Iris (静夜鸢尾), and Whispers of Water (若水). Each comes in two sizes—45ml for 680 RMB (about 94 USD) and 10ml for 200 RMB (about 28 USD).
The full collection will include 13 fragrances inspired by traditional Eastern incense culture. It’s organized into three themes: Landscapes of Nature, Scenes of Humanity, and Reflections of Philosophy. To celebrate the launch, MAOGEPING partnered with The PuXuan Hotel in Beijing to host a limited-time “Art of Atmosphere” afternoon tea starting May 9, giving guests an immersive luxury scent experience.
MAOGEPING first teamed up with the Palace Museum in 2018. Over the years, their Beauty of the Orient series has become known for blending Chinese aesthetics with fine craftsmanship. This new fragrance line takes a more minimalist and modern approach, echoing the introspective spirit of Eastern philosophy.
China is now a key growth engine in the global high-end perfume market. As homegrown niche brands like To Summer, Scent Library, and Melt Season gain popularity, the industry is shifting from being dominated by international names to a more diverse, local-driven scene. MAOGEPING’s entry is expected to draw even more attention to premium domestic players.
In December 2024, the company went public on the Hong Kong Stock Exchange. Its first earnings report since listing, released on March 27, showed impressive results: revenue jumped 34.6% year-on-year to 3.89 billion RMB (about 539 million USD), while net profit rose 32.8% to 881 million RMB (about 122 million USD). With strong financials and a bold move into fragrance, MAOGEPING is well positioned to make waves in China’s competitive beauty market.
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