Chinese cosmetics brand Judydoll has marked a double milestone this October: opening its 100th boutique in China and its first international store in Singapore. The centenary store – opened in Guangzhou – arrives as the famed Chinese makeup brand also debuts at Bugis+ Mall in Singapore, cementing a shift from a homegrown success story to an emerging global player.
Since launching in 2016, Judydoll has built its name on accessible, colour-driven beauty, an inclusive price point and marketing that hits deep with China’s Gen Z consumers. Over the years, the brand has grown from an online darling to a physical retail presence.
While they’ve been present in overseas markets, selling through other stores, the Judydoll Singapore location marks their first dedicated store abroad. It comes off the back of sales at 50+ retail locations in the Lion City, a sign of the brand’s momentum.
This month in Europe, Judydoll joined hands with fellow Chinese brand JOOCYEE to launch at UK retailer Skin Cupid – a platform known for championing Asian beauty labels. Meanwhile, in Southeast Asia, they’ve opened two new shop-in-shops at Watsons Indonesia. The placements are notable: only the top ten brands in the Watsons network typically receive such positioning.
Judydoll’s fast-paced expansion reflects confidence among China’s new-generation beauty brands, one that sees them exporting aesthetics rather than importing trends. With its vibrant packaging and data-driven approach to colour marketing, Judydoll is now positioning itself as part of a new wave of C-beauty going global. Next stops could include Thailand and Malaysia, where both youth demographics and retail ecosystems align neatly with its bright, accessible identity. But we doubt the brand will be content to stop there.
