June marks graduation season in China, and one tradition still reigns supreme: hotpot with your crew. This year, Douyin Life Services is partnering with top hotpot chains to turn those dinners into viral moments—complete with bizarre posters, exclusive discounts, and Gen Z-approved vibes.
Outside participating restaurants, bold banners are stealing attention with cheeky blessings that mix humor and a dash of “xuanxue” (玄学, metaphysics). Hsus Hot Pot says, “Skewer that beef—skewer every challenge!” Qixitian goes with, “After the grind, you bounce back like a meatball.” And Xiong Miao Lai promises, “Your main character era starts now.” The slogans blew up on social media, turning restaurants into selfie magnets and fueling the latest hotpot craze.
Douyin caught the wave with its “Hotpot Tuesdays” campaign. From June 3 to July 29, users can snag special vouchers at 11 a.m. and 5 p.m. every Tuesday, unlocking half-off deals at select hotpot spots nationwide. The app also rolled out smart recommendations to help users find their perfect broth—whether that’s tomato, forest mushroom, or extra spicy mala.
There’s no problem a hotpot can’t fix. And if there is—just have two at half price every Tuesday. This grad season, Douyin’s serving hotpot and memories, all in one steaming pot.