It seems like everyone who is anyone is deploying DeepSeek within the tech and e-commerce space. As of now, we are already seeing some early success. One wholesaler in Yiwu saw their goods sell out online using descriptions and sales copy generated with DeepSeek. Another merchant from Yiwu went viral for showcasing its use of DeepSeek to generate copy in multiple languages.
- #义乌老板利用DeepSeek卖空小商品Yiwu merchants use DeepSeek to sell out small commodities: 110 million views on Weibo, no. 2 on Hot Search list.
Yiwu, a city in Zhejiang, Eastern China, is known for its wholesale “small commodities”, from textiles and toys to small electronics, that are sold across the country and all over the world.
E-commerce platforms such as Goofish are also accelerating the practical use of AI to help with listings. More than just sales, DeepSeek has become a more functional and democratised AI and has been used significantly since its launch. For marketers, how to harness the interest of the model is essential. But more importantly, marketers and brands need to understand what “emotional value” DeepSeek-generated copy has been tapping into, such as “xuanxue”.
Need to boost your China strategy? Dao Pro delivers bespoke insights on marketing, innovation, and digital trends, direct from Chinese sources. Find out more from our Dao Strategy Team here.
