Valentine’s Day, despite being diluted by the “I Love You” Day on 12 May and Qixi in August, is still casually observed by couples in China. On 14 February, the topic “the many ways to get through Valentine’s Day” made it to the top of the Hot Spot list on Rednote, which seems to be an inclusive term for both couples and singles.
- #情人节的N种度过方式 (the many ways to get through Valentine’s Day): 6.37 million views on Rednote
However, upon closer inspection, the Valentine’s Day posts under this topic are mostly related to DeepSeek, the viral Chinese AI model that broke the internet both in China and across the world, just before the Chinese New Year.
From advice from DeepSeek on how to get through “Lovers’ Day”, as Valentine’s Day is called in China, to how to spend the day chilling with the chatbot, the top posts offer a mix of tech and “emotional value”.
For brands and marketers, this might be an inspiring and creative way to use a hashtag. It not only uses a special occasion hashtag for AI content, but it also does not limit itself to couples or singles.
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