Chinese short video market expands to 818 million users

The number of short video users in China has reached 818 million, accounting for 87% of the country’s total internet users. An average of 110 minutes is spent on short video platforms per day.

According to a recent report from the China Netcasting Services Association, short videos accounted for the highest share of the market in the online audio-visual industry in 2019, reaching 130.24 billion RMB, an increase of 178.8% from the same period the year before.

As of June 2020, the number of Chinese netizens had expanded to 940 million. Short-video platforms, such as Douyin, Kuaishou and Bilibili, have seen a further increase in popularity this year as COVID-19 forced people to stay at home and seek new forms of entertainment. Short videos are becoming more and more popular among netizens as a way to obtain information, as well as for entertainment purposes.

In August, ByteDance reached the 600 million daily active users milestone.

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