Jason Furniture, a furniture manufacturer, has introduced a collection of blue-and-white home furniture to Paris, celebrating the oriental beauty of this national art. Additionally, they have become the overall home furnishing partner of “China House”, providing home support for Chinese athletes and creating the “Legends – Grand Slam” series of home furnishing products. Concurrently, Jason Furniture released a computer-generated imagery (CGI) creative short film, showcasing Chinese blue-and-white flying around the Arc de Triomphe, the Eiffel Tower, and other landmarks in Paris, highlighting the interplay of Chinese and French cultures and romance.
Jason Furniture is based in Hangzhou, Zhejiang Province, specialising in sofas, dining chairs, beds, customised furniture, and more. It was listed on the Shanghai Stock Exchange in 2016. This blue-and-white home furniture series employs traditional Chinese brocade craft, incorporating the national style pattern of blue-and-white porcelain, bringing Chinese charm to modern homes.
On 24 July, the “China House” was officially opened in Paris, serving as a comprehensive service facility for the Chinese sports delegation during the Olympic Games. At the opening ceremony, Jason Furniture’s meticulously crafted home furnishings were particularly striking. The unique oriental blue-and-white charm, and the perfect fusion of non-heritage brocade craft with traditional blue-and-white flowers showcased Chinese culture and hospitality to the world.
The related Weibo topic #Chinese blue-and-white in Paris# has garnered 199K views. On the e-commerce platform, Tmall, Jason Furniture debut the “China House” blue-and-white series products across the network.
On 2 August, representatives of the French Olympic Committee officially announced the collection of the blue-and-white chair created by Jason Furniture. This chair cleverly integrates traditional Chinese blue-and-white porcelain elements into modern furniture design. The chair is not only a practical piece of furniture but is also a work of art that can be passed on to future generations, exemplifying the harmonious blend of traditional Chinese culture and modern design.
