China's Lifestyle Retailer MINISO Opens Store in Paris | Dao Insights

China’s lifestyle retailer MINISO opens store in Paris

The Chinese lifestyle product retailer Miniso opened its inaugural outlet in Paris on October 20. This is the company’s first store in Europe since its successful listing on the New York Stock Exchange earlier this month. The move signals a continued global expansion for the brand as retail rebounds in Europe.

Two more store openings in France are planned for this year, and Miniso aims to launch stores in further locations in 2021. The retailer offers around 2,000 low-priced goods including: home necessities, health and beauty products, fashion accessories, office supplies, digital accessories, and food and seasonal products.

Miniso was founded in 2013 in Guangzhou and became the largest global retailer of lifestyle products in 2019 when its gross merchandise volume reached 19 billion RMB.

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