Qingming (清明), also called Tomb-sweeping Day, is a traditional festival in China where families typically visit ancestral burial grounds and resting places of departed loved ones. It is also a one-day holiday for modern workers, and when combined with a weekend, becomes a 3-day long break as it has for most years. By Sunday 6 April, the box office in China reached over 377 million RMB (51.77 million USD).
- #清明档观后感 Qingming releases reviews: 8.69 million views on Weibo, ranking number 14 on the Hot search list
- #清明档电影 Qingming film releases: 4.5 million views on Rednote, with 33,000 notes
In terms of box office this Qingming weekend, the Hollywood flick A Minecraft Movie ranked first over the holiday, grossing 105 million RMB (14.42 million USD). We Girls, directed by Feng Xiaogang (冯小刚), starring Zhao Liying (赵丽颖), followed, while the third place was taken by Ne Zha 2 from the Chinese New Year (CNY) holiday.
Smaller-scale holidays are usually too short for long-distance travel, so in-city entertainment, such as the cinema, has been popular. Pundits have observed that successful Qingming films are usually not blockbusters at the box office, like summer or National Day holiday films, but those with favourable reviews and sometimes sleeper hits.
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