April is Starbucks China’s Global Service Month, and April 22 is Earth Day. To mark the occasion, Starbucks China launched its “Green+” initiative for the first time. The company also partnered with public interest groups and local communities to host cross-sector activities—such as “Green Coffee” classes led by hard-of-hearing partners, and demonstrations of eco-conscious values through traditional Chinese handicrafts.
On Earth Day, Starbucks China encouraged environmental awareness with a free cup of coffee. Customers who brought their own reusable cups could receive a free medium Americano. The first 30 participants at each store were eligible for an upgrade to the “True Flavor: Sugar-Free” Berry Americano series, highlighting that drinks can be flavorful without added sugar, promoting a healthier, zero-calorie lifestyle.
On Weibo, Starbucks China also kicked off a “Show Off Your Own Cup” campaign, which drew strong engagement from customers. The company continues to offer used coffee grounds for free, which can be repurposed as natural deodorizers or plant fertilizer.
With its mission to “give more back to nature than it takes,” Starbucks China has embedded sustainability throughout its supply chain, from bean to cup. Going forward, the company says it will stick to its long-term vision of green development and continue using coffee as a bridge to connect with people who care about the planet.
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