By 2025, Chinese luxury shoppers will represent 44% of the $1.4 trillion luxury market – with its millions of ever-growing affluent and connected consumers, China already offers a glimpse into the future of the luxury category and of consumer technology trends.
- But how has this trajectory been impacted by COVID-19?
- In what ways have consumer behaviours changed during this time period?
- And what can we expect to see as China emerges from the crisis?
Access to a real person and personalised customer experiences has become, in some ways, the new form of luxury. The ability to deliver a high-touch, customized experience combined with the convenience of technology has become the make or break of luxury brands.
Snapshot of the Different Chinese Luxury Shoppers
Understanding the key differences between generations is crucial to approaching Chinese luxury shoppers.
For the new generation of Chinese who have always known abundance and access to anything at an instance, what does Luxury Consumerism mean?
The Impact of COVID-19
How has the Chinese luxury consumer changed and what are they expecting from brands?