Matt Wills | Author | Dao Insights

Matt Wills

Matt founded Floob Creative, a Shanghai-based design agency, focusing on exploiting the popularity of and need for brand mascots in China. He comes from a background in IP development and consumer product design, most recently as the creative director for Dark Horse Comics, making brand mascot design a natural progression.

In 2020, he created a network of illustrators, animators and designers, and began connecting with clients who see value in creating a character that resonates with their demographic.

Learn more here.