Laopu Gold recently released its financial report for the first half of 2025. The headline: Laopu Gold’s revenue grew a staggering 251% year-on-year (YoY) from 3.52 billion RMB (490.51 million USD) to 12.35 billion RMB (1.72 billion USD).
Profit-wise, Laopu Gold’s gross profit grew 223.4% to 4.71 billion RMB (656.34 million USD). However, due to the brand only adjusting its price once in February during the surging gold prices earlier this year, the gross profit margin dropped slightly to 38.1%. Despite the scale of the explosive growth, net profit still surged 285.8% to 2.27 billion RMB (316.32 million USD).
The report credits in-store sales as its main revenue source for Laopu, contributing 86.9% of all income, while online platform sales grew 313.3% YoY, contributing 13.1% of Laopu Gold’s revenue. The average shop income in each shopping centre reached 459 million RMB (63.96 million USD) in H1 2025, making it the highest-earning jewellery brand in a single shopping centre and in sales per unit area. The brand also relies on innovation and new products, as well as new openings in China and abroad.
Surprisingly, Laopu’s share price dropped over 7% after the report. Commentators believe this was caused by restricted stock being unlocked rather than a market reaction to the financial results, which will likely be the strongest performance in the brand’s 16 year history. However, pundits pointed out that the strong performance does not shed light on Laopu’s future path of continued growth. Selected expansion and possible price hikes are some of the most speculated strategies. As always, Laopu’s special focus on “traditional craft” means it requires continued monitoring, especially how that translates in its global expansion.
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