British luxury jeweler De Beers has officially named actress Bai Lu as its latest brand ambassador.
Like natural diamonds, brilliance takes time to form—and Bai Lu’s strength and radiance perfectly reflect the brand’s values.
In the latest campaign, she showcases De Beers’ Portraits of Nature high jewelry collection, inspired by the monarch butterfly of the Okavango Delta. The collection symbolizes transformation and growth—a story that parallels Bai Lu’s own evolution in the entertainment industry.
Her elegance and presence align seamlessly with De Beers’ refined aesthetic, highlighting not just the craftsmanship of each piece but also the confidence and charisma of those who wear them. Together, Bai Lu and De Beers celebrate beauty shaped by resilience and moments defined by brilliance.