Lancôme celebrates 90th anniversary with Musée d’Orsay Exhibition in Shanghai

To celebrate its 90th anniversary, Lancôme has partnered with the Museum of Art Pudong to present Path to Modernity: Masterpieces from the Musée d’Orsay, Paristhe largest Orsay exhibition ever held in China and the only stop on its global tour. Featuring original works by Van Gogh and other masters, the show brings its Parisian art to Shanghai.

As the exhibition’s exclusive partner, Lancôme also debuts Glimpses of Lancôme, a limited-time brand space inside the museum. Split into three sections, it explores the intersection of art and beauty:
Beauty in Every Form celebrates diverse femininity
The Spirit of Innovation reflects the brand’s creativity and evolution
Moments of Happiness invites visitors into Lancôme’s story through its most iconic products and heritage

This landmark collaboration is both a celebration of French art, and a tribute to Lancôme’s legacy of elegance, creativity, and emotional resonance, with an eye toward the future.


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