Sealy has teamed up with coffee chain Tim Hortons (Tims China) for a summer campaign called “Wake Up Well,” encouraging a full-day wellness mindset—from quality sleep to a strong morning start.
The limited-edition combo, Wake-Up Fruity & Bagel, is now available at Tims locations across China. It features a tamarind sparkling cold brew with fruity notes from Yunnan beans, paired with a smoked chicken and kale bagel that’s low-fat, high-fiber, and flavor-packed. Two themed concept stores in Shanghai are also open, designed around the message: “Energize by day, sleep tight at night.”
Customers who make a purchase during the campaign will receive a red-and-blue color-block mug. They can also scan a sleeve code to enter a giveaway for Sealy’s DreamRevive mattress (worth 26,399 RMB, about 3,680 USD), sleep kits, flannel throws, and other perks.
The collab reflects a shared focus on healthy living. As the brands put it: “Coffee with Tims, Dream with Sealy.” Together, they’re serving up rest and energy—from bed to brew.