On June 16, Yili’s Chocliz ice cream dropped a magical collaboration with Harry Potter, introducing two limited-edition “Wizard Ice Cream” flavors inspired by Quidditch. The crossover blends the wonder of the wizarding world with the cool, sweet taste of summer—casting a joy spell across China.
The new flavors—apple-pineapple and matcha sea salt lemon—are as bold in taste as they are in color. Their red-yellow and blue-green palettes nod to the iconic Hogwarts house colors, adding a fun fandom twist to every bite.
To take the magic offline, Chocliz is hosting Harry Potter-themed pop-ups in five cities: Tianjin, Shanghai, Chengdu, Chongqing, and Guangzhou. Visitors to select stores will have a chance to win exclusive merch and mystery prizes.
The campaign shows how Chocliz is tapping into Gen Z’s craving for personalized, social-first experiences. By mixing fantasy with flavor, the brand is turning ice cream into a cultural event. In a market saturated with IP collabs, Chocliz proves it’s not just about hype—it’s about creating moments that resonate.