On 18 May, Adidas held its first “Pet Day,” turning Shanghai’s Rucker Park into a lively hub for pets and their owners. Over 50 employees showed up with their furry friends to enjoy a carnival packed with games, laughter, and good vibes.
Wu Liang, Senior Director of Corporate Communications and Sustainability at Adidas Greater China, shared the thinking behind the event:
“Pet Day came from our ongoing push to build a vibrant company culture. As more young employees welcome pets into their lives, we wanted to create a moment just for them—what we call ‘Trefoil Time’—to relax, have fun, and strengthen that bond. It’s one more way we’re creating a more dynamic, people-focused workplace.”
The day featured a mix of playful activities, including a pet sports meet, timed sprints, and even a pet fashion show. Interactive zones like a play area, pet maze, and pet-themed flying chess kept things lively. Adidas also used the event to unveil its new Trefoil Pet Collection, blending its classic Trefoil logo and three-stripe design into pet-friendly fashion and gear.
Standouts from the line include the CALI TEE, a soft 100% cotton pet shirt in four colors—pink, blue, yellow, and green—offered in sizes to fit pets big and small. The collars are made from genuine cowhide, and the carriers feature PU leather with both shoulder and handheld options, offering a mix of style and practicality for pet lovers on the go.
China’s pet industry is booming. According to the 2025 China Pet Industry White Paper (Consumption Report), the country reached 124 million pets in 2024, a 2.1% year-over-year increase. With Pet Day, Adidas gave its team a new way to connect through pet culture and added fresh ideas to the growing world of urban pet life. It’s a creative step that ties brand values with community, bringing new energy to the company’s culture.