20 May, or “520,” is celebrated as China’s Valentine’s Day, thanks to its phonetic similarity to “I love you” (我爱你). Just ahead of the date, Molly Tea partnered with wedding and jewelry brand SOINLOVE, under Chow Tai Fook, to launch a limited-time pop-up at Shenzhen’s UpperHills Plaza.
This year’s theme, “Bite the Apple,” draws from the symbolic power of alchemy—representing transformation and passionate love—and the golden apple, a classic mythological symbol of desire. Together, Molly Tea and SOINLOVE designed an immersive space featuring mirrored sculptures and oversized golden apple installations. With high visual impact, the space naturally invites couples to take photos and share sweet moments online, boosting organic exposure through user-generated content.
To complement the experience, Molly Tea introduced a special gift series, including scented candles, mystery boxes, and limited-edition drinkware paired with randomly selected gold or silver-themed accessories. From May 20 to 25, the pop-up features two themed zones: a gold area for capturing moments of love, and a silver area offering a quieter spot to enjoy a sweet drink.
The event also featured the launch of two limited-edition drinks—Pomelo & Apple Guanyin Tea and Apple Guanyin—blending fruity notes with the elegant aroma of tea. Enhanced with green and red apple flavors and rich milk, the drinks offer a smooth, refreshing take on the theme of love. Together, the campaign taps into young consumers’ desire for a sense of ceremony while bringing the brand closer to them, allowing them to enjoy a sweet experience in this special occasion.